Attracting passive candidates

In today's competitive job market, attracting top talent can be a challenge. While active job seekers are readily available and actively searching for new opportunities, it's the passive candidates who often possess exceptional skills and experience that can have the biggest impact on your organisation.

In this article, we have put together 5 tips for hiring managers and recruitment specialists to use when looking to attract candidates who may not be currently looking for a new role:

1. Develop a Strong Employer Brand

Craft a clear and appealing company identity that embodies your organisation and leverage your website, social media platforms, and employee testimonials to show why people should consider joining your team.

2. Cultivate an Engaging Online Presence

Don’t make the mistake of losing passive candidates with outdated websites and social media. Share success stories, thought leadership articles, and community engagement to showcase the positive aspects of working for your organisation. By presenting an appealing online image, you can capture the attention of passive candidates and create a lasting impression.

3. Tap into Professional Networking Platforms

Passive candidates are more receptive to engagement over networking sites like LinkedIn as opposed to traditional job boards like Seek. Utilise these platforms to your advantage by actively engaging with industry professionals and participating in relevant discussions.

4. Leverage Employee Referrals

Passive candidates are more likely to consider an opportunity when it comes recommended by someone they trust and your existing employees can be a powerful resource for recruitment. Implement an employee referral program that rewards employees for referring potential candidates. Moreover, employee referrals tend to yield high-quality candidates who are more likely to align with your company culture.

5. Engage with Passive Candidates Strategically

When approaching passive candidates, it's essential to take a personalised and targeted approach. Understand their professional goals and motivations by conducting thorough research and craft personalised messages to make a good impression. By highlighting how your company can offer them unique opportunities for growth, challenging projects, or a better work-life balance, you have a better chance of capturing their attention and encouraging further discussion.

Approach Consulting specialises in finding candidates for small and medium enterprises, many of whom don't have a big, recognisable brand name to attract the best and brightest. We have extensive experience in appropriate and effective recruitment marketing to showcase the things that make your organisation great. Get in touch with us to discuss how Approach might be able to help you with your recruitment needs.